An obsession with quality
The word that best defines Ipanema’s presence in the world coffee market is INNOVATION.
Ipanema is obsessed with continually reviewing its concepts, positioning and products. This is a direct outcome of one of its fundamental values: TO PERFORM BETTER THAN THE DAY BEFORE! In each new phase, Ipanema has always shown itself to be capable of creating pioneering products and services in the Brazilian specialty coffee sector.
All of Ipanema’s commercial and marketing activities are based on two concepts, the pillars that support this drive for excellence: the concept of “terroir”, which is the basis for segmentation according to quality, and the solution provider concept, which generates continuous innovation in services.
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